Business, Title Insurance New York

Business Links of Interest for Monday, December 9, 2013!

so little time

For many of us the phrase ‘So much to do and so little time’ rings very true!

And, as a result, we don’t always get to read or learn about topics that may not be specific to our business today and yet are important just the same!

The links below are to articles that may be of interest.

What is Bitcoin? (3-minute video)

Who is this marketing for?

Tips for becoming a market leader

7 Ways to Get Bloggers Buzzing About Your Brand

The 4 Silent Killers of Your Business

Standard
Business, foreclosure crisis, Title Insurance New York

Marketing, Foreclosures and Public Speaking!

Hallmark Abstract Service New York Title Insurance

What do these three topics have in common? Not that much really but if you are in business and/or involved in the real estate market they all can have an impact on you in one way or another!

Attorney’s and Website Marketing

The first article is focused on law firms and the fact that while many have websites, many more still do not.

When searching for an attorney or anything else on the internet, what is the first thing that many of us do?

If you’re like me it’s to look for a website in order to learn more about an attorney or a business who may have been recommended.

Without a website many consumers may pass you by and, for those who do have a website is it effectively presenting your firm in the most complimentary and productive way?

‘Pump Up Your Law Firm Website’

‘Your law firm website is the core of your marketing efforts. Yet it’s easy to take it for granted. We know how it goes — you spend time and trouble getting it to work like you want, and then you move on to more urgent things. But, really, constant attention is needed to keep your website working for you…’

Read the entire article at Attorney at Work here.

What’s your biggest fear? Is it public speaking?

For many it is even coming in on the list as more frightening than death!

Here are a couple of tips to help get over that fear.

‘Speaking in public: two errors that lead to fear’

‘1. You believe that you are being actively judged

2. You believe that the subject of the talk is you

When you stand up to give a speech, there’s a temptation to believe that the audience is actually interested in you.

This just isn’t true. (Or if it is, it doesn’t benefit you to think that it is).

You are not being judged, the value of what you are bringing to the audience is being judged. The topic of the talk isn’t you, the topic of the talk is the audience, and specifically, how they can use your experience and knowledge to achieve their objectives…’ Read the rest of the article at Seth’s Blog here.

Foreclosures to take even more time……….?

If you live, work or practice real estate law in New York State you wouldn’t believe that this could be possible with the current time to foreclose measured in years and not days!

But it may be!

‘QM Rule Could Extend Foreclosure Timelines’

‘Investors and servicers should expect longer liquidation timelines on qualified mortgages that go into default, according to Standard & Poor’s Ratings Services…’ Read the rest of the article at National Mortgage News here.

Standard
Pricing Strategy, Title Insurance New York

Guest Post: Pricing: The Never-Ending Sales Question

In business the question of pricing is always central to day to day operations in one form or another!

In the case of title insurance where premiums do not vary from one company to another there are other fees involved in the transaction that do. The business decision on how to price those fees is one way that Hallmark Abstract can differentiate ourselves from other firms.

In other industries where price can vary and perhaps bids have to be placed in order to win business this question of pricing will run central to the day-to-day decision making.

The following article was written by Adrian Miller who ‘is a Business Growth Architect, sales consultant, trainer, author, avid traveler blogger, columnist, hockey mom, amateur photographer, theater lover, movie goer and networker extraordinaire.

She launched her sales consulting business 26 years ago and since then has worked in pretty much every industry and with companies large and small.’

Pricing: The Never-Ending Sales Question

Effective pricing is a slippery slope. You fear that you are pricing too high and then the opposite, too low. Just like Little Red Riding Hood, we want it to be “just right” but it can often come out wrong.

  • Will I lose the business because of my fees?
  • What if they go with the competition because they charge less?
  • I’ve lowered my price so much I wonder if I’m going to be able to make any money at all?

These questions and others just like it cause us to wrack our brains each and every time that we write a proposal or submit a quote and have to include a price!

It shouldn’t be that difficult! Now, I’m not some pricing guru (and I am certain that there are some out there) but there are a few things that I’ve done over these 27 years that have stood me in good measure. Perhaps you will find them helpful too:

  1. I know my competition’s “rack rate” and although I don’t know how and if they discount their prices, knowing their base price is often enough to help me establish a project budget.
  2. I truly understand the scope of effort that my project will require. There is nothing worse than charging a discounted price and then discovering just how much time and work the project will entail. (Ya gotta ask QUESTIONS before giving a price!)
  3. I understand and believe in my value. (That’s a BIG one.)
  4. I’m not afraid to walk away from a project if the prospect is simply not willing to pay for it.
  5. I am open to negotiation on price but that doesn’t mean simply caving in on their demands. They give a little, I give a little and we all come to a happy agreement on what is fair.

It’s not easy, it requires stamina but you can get it right. The simple fact is that if you don’t, you run the risk of having an unprofitable company and working yourself to death for very little.

 

cropped-cropped-hallmark-long-logo-2.jpg

Standard
Title Insurance New York

Long Island Fight for Charity is almost here!

FFC Fighter Announcement

As readers of The Hallmark Abstract Sentinel may already be aware Hallmark Abstract President Michael Haltman is going to be fighting in the 10th Anniversary Long Island Fight for Charity!

Whether you can attend on November 25, 2013 at the Long Island Hilton in Melville, Long Island or simply make a donation, the winners will be the three great charities who benefit from the money that is being raised!

To learn more about the Long Island Fight for Charity visit the website here and to donate or purchase tickets use the order form here.

LIFFC what are punches worth?

LIFFC DEAR FRIENDS

LIFFC Benefiting Charities

Standard
Long Island Fight for Charity

Are you ready for some Long Island, New York boxing?

MIchael Haltman,Hallmark Abstract Service,title insurance New York

In the 10th Anniversary Edition of the Long Island Fight for Charity of course!

What had once been a long way off is now mere weeks away as Hallmark Abstract Service President Mike ‘The Closer’ Haltman is training to get into the ring for charity.

The event will take place on November 25, 2013 at the Long Island Hilton in Melville, New York!

Fight Night!

The night of November 25th will begin with a buffet dinner catered by some of the top restaurants on Long Island, followed by 12 bouts between Long Island businessmen and women who have trained hard for the fight but, more importantly, who have raised hundreds of thousands of dollars for charity!

Heading into the Thanksgiving holiday the 2013 Edition of the Long island Fight for Charity is one of the years premier and most anticipated events on Long Island and you don’t want to wait for the last minute only to find out that the tickets are no longer available.

Tale of the Tape!

These are the descriptions of the 2013 Fight for Charity benefiting charities and, in addition, for every dollar that Michael Haltman raises above $10,000 the Pat Covelli Foundation will receive 50%.

1dc1c-liffcbenefitingcharities

Read more about the Long Island Fight for Charity here!

Buy tickets to the event or make a donation here!

If you have questions about any aspect of the Long Island Fight for Charity you can ask Michael directly either by email here, mhaltman@hallmarkabstractllc.com or by phone at 516.741.4723!

Standard
Charitable giving, Title Insurance New York

Donate to charity and live like royalty for at least one night!

Oheka Castle on Long Island, New York

In conjunction with Hallmark Abstract President Michael Haltman’s participation in the Long Island Fight for Charity, the firm is auctioning off a one-night stay in two luxurious rooms for up to four people at the incredible Oheka Castle on Long Island, New York!

‘Almost a century ago, financier and philanthropist Otto Hermann Kahn built OHEKA CASTLE in the middle of a 443 acre plot on the highest point on Long Island in Cold Spring Harbor, for an estimated cost of $11 million dollars ($110 million dollars in today’s currency). At the time of its construction, the French-style chateau was, and still is today, the second-largest private residence ever built in America. During the Gilded Age of the 1920’s, Kahn used the 109,000 square foot, 127 room estate as a summer home where he hosted lavish parties and regularly entertained royalty, heads of state, and Hollywood stars.’

Did you place your bid for the opportunity to live like royalty?

Oheka Castle Charity Update: New HIgh BId!

Stay at Oheka Castle for Charity!

Would You Like to Sleep Like Royalty in America’s Grandest Historic Castle?

Oheka Castle has generously donated Two Chateau Rooms for an overnight stay including breakfast for four the next morning to the Long Island Fight for Charity.

If you are not familiar with Oheka Castle it is truly spectacular and you can explore everything that it has to offer here: http://www.oheka.com/.

You can learn more about the Long Island Fight for Charity, Michael’s participation and the charities LIFFC has been serving for 10 years here: http://lifightforcharity.org/.

The value of the Oheka Castle package is $790 and a new high bid has just been received for $575!

Bidding will be done in $25 increments so that the next bid needs to be at the $600 level.

The stay is good through 11-25-2014 Monday thru Thursday.

Interested?

Bidding will end September 20, 2013 at 12PM.

Let us know your bid by emailing orders@hallmarkabstractllc.com with your contact information and we will periodically be updating the high bid up until the bidding end date!

If you bid and are outbid you can always enter a new bid.

Standard
Business, Business management

Business and management thoughts from Richard Branson!

Few entrepreneurs have enjoyed the overwhelming success of Richard Branson, making the opportunity to learn from his ideas, thoughts and experiences incredibly valuable!

Whatever line of work we are engaged in, whether it’s running a law practice, a title insurance firm or an ice cream stand, there are certain fundamental business principles that should be driving and guiding us all.

That said, given the career of Richard Branson that has been highlighted by both overwhelming success and by the diversity of his businesses, his thoughts are at the very least worth listening to.

These are some tips concerning business in general from the serial entrepreneur.

1) Guidelines for business 101!

Regardless of any changes in the way that business today is conducted sparked in large part by quickly and ever changing technological advances, there are five fundamental guidelines that Branson adheres to:

1. If you don’t enjoy it, don’t do it. You must love what you do.
2. Be innovative: Create something different that will stand out.
3. Your employees are your best asset. Happy employees make for happy customers.
4. Lead by listening: Get feedback from your staff and customers on a regular basis.
5. Be visible: Market the company and its offers by putting yourself or a senior person in front of the cameras. (Source)

2) Importance of networking early and often!

‘…To get started, attend industry events and meet key players; join regional business associations and start learning about local market conditions. Also remember that you can meet potential mentors at schools, clubs and business groups. Someday, when you get stuck or when something goes wrong, these contacts will be the people you’ll turn to for help. (Finding investors is a step that follows: People buy from people, so if you’re limited in terms of who you can access, talk to and sell to, well, you probably won’t get very far.)…’ Read the entire article here.

3) Tips for growing a small business!

First, know your mission. At Virgin this was often about shaking up the established markets and providing something of great value and service. In Innocent’s case it was about creating great juices to help people lead healthier lives – and doing this in a fun way.

Second, make sure you get the basic structure right. Know what you are going to do. Many times partners can provide the back office, the infrastructure or the raw materials. By building strong relationships with such suppliers, you are free to scale the operations without heavy calls on your capital.

Third, get the right team at the top. It’s hard to get this right first time. Many small businesses fail to grow because they don’t identify team members who can no longer keep up. It’s sometimes necessary to part company with senior managers who cannot develop the businesses, painful as that may be.

Fourth, a strong purpose and a sense of ethics give the company a solid foundation. In Innocent’s case the focus was on leaving the planet a little better than they found it. This simple but effective message resonates with both staff and customers, whether they number 10 or 500 people.

Fifth, no matter how big you are, details count. Just as I remain obsessive about traveling on our planes and visiting our businesses with my notebooks to chat with staff and check the little touches that make our experience unique, Richard Reed and his partners do the same. They regularly check everything from the lids on their bottles – which ask customers to “enjoy by” and not “use by” a certain date – to the carpets in their offices, which are a distinctive Astroturf.

Finally, listen to your customers and act on what you hear. I’ve always asked our staff for their views and now I track our social media channels to see how our business and brand are doing. Innocent makes a virtue of asking their customers for their views. They use the feedback to inform growth and keep them connected. Read the entire article here.

Michael Haltman, President
mhaltman@hallmarkabstractllc.com
516.741.4723
http://www.hallmarkabstractllc.com

Standard